Whiskey, sport and culture - that goes well together. From today until June 28, 2020, the Facebook and Instagram pages of Jack Daniel's and his partner FC St. Pauli offer the chance to get a picture or T-shirt of a special, limited edition. For this purpose, 20 paintings by the designer Rebelzer and 400 T-shirts by the Hamburg artist Pepe Peps were created.
In addition to the raffle via Social Media, part of the pictures and t-shirts will be exhibited in the FC St. Pauli Museum. They can be purchased there as part of the exhibition from June 18 to July 2, 2020. The proceeds from this will go to the „Urban Art Institute zur Kunstförderung“. In addition, Jack Daniel's parent company Brown-Forman Germany donates 10,000 Euros to this non-profit organization that promotes contemporary art and culture in urban areas.
Miroljub Nenadovic, Senior Brand Manager at Jack Daniel's in Germany, says: “Pop culture has always played a role in Jack Daniel's history. Together with our partner FC St. Pauli, we support the local art scene with this project. We are particularly pleased that this long-planned cooperation and our donation to the art scene comes at a time when the support of artists is even more urgent due to the global pandemic. ”
We say: Cheers and good luck!
Photo: Copyright by Brown-Forman